Renata Ritcheson
Founder
Renata is a seasoned consumer insights professional with over 25 years of experience helping brands create stronger, more meaningful connections with their audiences. Her expertise lies in engaging directly with people to uncover the motivations behind their behaviors. Through in-depth interviews, thoughtfully crafted surveys, and dynamic focus groups, Renata reveals the “why” behind the data, enabling organizations to move beyond numbers and make informed, human-centered decisions.
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Over the course of her career, Renata has guided product development, marketing strategies, and philanthropic initiatives by focusing on what people truly want and need. While data analytics provide insights into what is happening, her work consistently answers the deeper and often elusive question: why is it happening?
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Renata’s professional journey began in Silicon Valley, where she worked not only with dynamic tech startups but also with some of the most well-established technology companies in the industry. Her career trajectory has since spanned multiple sectors, including technology, healthcare, apparel, and lifestyle industries. Most recently, as Vice President of Intelligence and Impact for a global medical apparel company, she translated insights into actionable strategies that helped align the company’s offerings with evolving consumer expectations.
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Now, through The Seagull Collective, Renata brings her rigorous, curiosity-driven, and human-centered approach to organizations ready to deepen their understanding of the people they serve. Her work is defined by a commitment to providing actionable insights that drive meaningful change and measurable success.
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